Build affiliate programs that compound revenue.
Operator-grade guides on commission design, tracking, recruiting creators, and the mechanics that make subscription affiliate programs work in 2026.
Guides20 min readGraham Caldwell
10 Affiliate Marketing Email Templates for Managing Your Program (Copy-Paste)
10 copy-paste affiliate marketing email templates for the full program lifecycle: recruitment, welcome, first sale, payouts, plus when to send each one.
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Guides17 min readGraham Caldwell
Brand Bidding: How to Stop Affiliates From Bidding on Branded Keywords (Policy Template Included)
Brand bidding turns your cheapest branded clicks into commissioned sales. Get a detection runbook, copy-paste PPC policy clause, and enforcement ladder.
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Guides18 min readGraham Caldwell
Influencer Discount Codes: How Code-Based Attribution Works for Your Influencer Program
How influencer discount codes attribute sales from video, podcasts, and livestreams: no-click tracking, code architecture, leakage fixes, stacking rules.
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Guides20 min readGraham Caldwell
15 Affiliate Marketing Examples That Actually Work (SaaS, Ecommerce, Subscription, Marketplaces)
15 affiliate marketing examples with verified commission rates, cookie windows, and payout terms from each program's pages, plus patterns worth copying.
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Guides15 min readGraham Caldwell
What Is a Referral Code? How Codes Work, Real Examples, and How to Launch Your Own
What is a referral code? Learn how codes attribute customers to referrers, see real examples from Tesla and Dropbox, and launch your own code program.
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Guides16 min readGraham Caldwell
How Much Do Affiliate Marketers Make? (Real Numbers)
"How much do affiliate marketers make" might be the question with the worst signal-to-noise ratio in this whole industry, and honestly, that's what makes it fu…
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Guides14 min readGraham Caldwell
What Is EPC in Affiliate Marketing? Earnings Per Click, Explained
If you've ever wondered what is EPC in affiliate marketing, you've probably also noticed that half the answers online contradict each other. One glossary says…
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Guides6 min readGraham Caldwell
Pay-Per-Call Affiliate Marketing: How It Works and When to Use It
Pay-per-call affiliate marketing pays partners per qualifying phone call. How it works, when it beats CPC or CPL, and how to keep it fraud-free.
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Guides6 min readGraham Caldwell
Affiliate Commission Rates: What to Pay per Sale, Click, and Lead
How much should you pay affiliates? Typical commission rates by model and industry, how to calculate your own rate, and how to structure it.
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Guides14 min readGraham Caldwell
Affiliate Marketing vs Referral Marketing: What Is the Difference?
Affiliate marketing vs referral marketing is one of the most conflated pairings in growth, and I get why: both pay someone for bringing you a customer, both ru…
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Guides8 min readGraham Caldwell
What Is Click Fraud? How It Works, and How to Detect and Stop It
What is click fraud? Learn how it works, who does it, how click fraud detection works, and practical click fraud protection for ads and affiliate programs.
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