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Build affiliate programs that compound revenue.

Operator-grade guides on commission design, tracking, recruiting creators, and the mechanics that make subscription affiliate programs work in 2026.

The 6 Best WordPress Affiliate Plugins to Run Your Own ProgramGuides

9 min readRekomi

The 6 Best WordPress Affiliate Plugins to Run Your Own Program

Six WordPress affiliate plugins for running your own program, compared on free tiers, payout automation, and honest trade-offs.

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Best WooCommerce Affiliate Plugins: 7 Honest Picks for 2026Guides

12 min readRekomi

Best WooCommerce Affiliate Plugins: 7 Honest Picks for 2026

The 7 best WooCommerce affiliate plugins compared on payouts, coupon tracking, and real total cost, with every price verified on live pages.

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Affiliate Software for Chargebee: The 3 Tools That Get It RightBest Tools

10 min readGraham Caldwell

Affiliate Software for Chargebee: The 3 Tools That Get It Right

Chargebee sits on top of your own payment gateway, and where an affiliate tool plugs in decides what it can track. The live-verified field for 2026: Rekomi, Fi…

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Creem Affiliate Tracking: How Referrals Get Credited (Native Hub and Beyond)Creem

7 min readGraham Caldwell

Creem Affiliate Tracking: How Referrals Get Credited (Native Hub and Beyond)

Creem affiliate tracking both ways: the native hub's cookie and creem_ref token, the rekomi_ref metadata rail, coupon-code attribution, and the full credit lad…

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Dodo Payments Affiliate Tracking: How a Click Becomes a CommissionDodo Payments

7 min readGraham Caldwell

Dodo Payments Affiliate Tracking: How a Click Becomes a Commission

Dodo Payments affiliate tracking explained: metadata attribution, the payment.succeeded event, the subscription.renewed double-count trap, refunds, disputes, a…

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Polar Affiliate Tracking: How Attribution Actually WorksGuides

7 min readGraham Caldwell

Polar Affiliate Tracking: How Attribution Actually Works

How affiliate tracking works on Polar.sh: the click, the rekomi_ref and reference_id metadata, the order.paid webhook, refunds, and the honest edge cases.

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Gumroad Affiliate Software: The Built-In and the Best UpgradesBest Tools

11 min readGraham Caldwell

Gumroad Affiliate Software: The Built-In and the Best Upgrades

Gumroad ships a real built-in affiliate feature, and plenty of sellers should just use it. Here's exactly where it stops, and the two upgrade paths (Rekomi and…

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Affiliate Marketing Metrics: The 6 Numbers That Actually MatterGuides

9 min readGraham Caldwell

Affiliate Marketing Metrics: The 6 Numbers That Actually Matter

The affiliate marketing metrics worth tracking: EPC, conversion rate, AOV, CTR, churn-adjusted LTV, and fraud rate, with formulas and honest benchmarks.

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How to Promote Affiliate Links (What Converts and What Doesn’t)Guides

9 min readGraham Caldwell

How to Promote Affiliate Links (What Converts and What Doesn’t)

How to promote affiliate links across content, email, video, and communities: the channels that convert, FTC disclosure rules, and the mistakes to avoid.

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14 Referral Program Ideas You Can Copy This WeekGuides

7 min readGraham Caldwell

14 Referral Program Ideas You Can Copy This Week

14 referral program ideas that go beyond cash: double-sided rewards, milestone ladders, tiers, non-cash perks, and giveaway structures, with the math.

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Best Affiliate Software for Lemon Squeezy in 2026Best Tools

8 min readGraham Caldwell

Best Affiliate Software for Lemon Squeezy in 2026

Lemon Squeezy's built-in Affiliate Hub charges 3% of every referred order; independent tools charge on commissions or nothing. The honest comparison, plus the…

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7 Referral Program Examples Worth Copying (and Why They Work)Guides

8 min readGraham Caldwell

7 Referral Program Examples Worth Copying (and Why They Work)

7 referral program examples with verified reward structures, from Dropbox storage to Google Workspace per-seat bounties, and the patterns worth copying.

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