Performance marketing software for CPC, CPL, and CPS programs.
Most affiliate tools only pay per sale. Rekomi is performance marketing software that runs pay-per-click and pay-per-lead programs too, from one commission engine, with real-time fraud scoring so paying per action never means paying for fake traffic. It is live in the platform today.
Run pay-per-click and pay-per-lead programs, not just pay-per-sale. Every click and lead is fraud-scored before it can pay.
3 modules. One cpc & cpl programs surface.
Each card jumps to the detailed section below. Every module ships today unless flagged otherwise in copy.
Pay per sale, per click, or per lead, whichever fits the campaign.
Cost-per-sale is the safe default, but it is not the only shape a program takes. Sometimes you want to reward the click that seeds an audience, or the qualified lead that fills your pipeline. Rekomi runs all three from the same commission engine, so you can pick the model per campaign, set the rate per partner or per group, and even run different models side by side.
Jump to sectionPaying per click or lead only works if the traffic is real.
The moment you pay per action instead of per sale, every fake click or bot-filled form is a direct payout, so fraud protection is not optional, it is the whole game. Rekomi scores every click and lead in real time against live IP reputation (proxy, VPN, Tor, datacenter, and bot signals plus a blended fraud score) and holds anything high-risk out of payment for your review. The system fails closed: if a click cannot be scored, it is held, never paid.
Jump to sectionLaunch a CPC or CPL program without a vendor call.
CPC and CPL campaigns are invite-only with an optional budget cap, so paying per action stays bounded by who you approve and how much you set, not an open bounty anyone can claim. Create the campaign, invite your partners, and Rekomi handles the tracking, the fraud scoring, and the done-for-you payouts, including tax-time exports, from there.
Jump to sectionWhat this surface delivers.
CPC & CPL programs at a glance
Run pay-per-click and pay-per-lead programs, not just pay-per-sale. Every click and lead is fraud-scored before it can pay.
Built into CPC & CPL programs
Every mutation, every actor
HMAC-SHA256 verified
Enforced at the database
Pay per sale, per click, or per lead, whichever fits the campaign.
Cost-per-sale is the safe default, but it is not the only shape a program takes. Sometimes you want to reward the click that seeds an audience, or the qualified lead that fills your pipeline. Rekomi runs all three from the same commission engine, so you can pick the model per campaign, set the rate per partner or per group, and even run different models side by side.
- CPS: pay a percentage or flat fee when a sale closes
- CPC: pay a set rate per validated click
- CPL: pay a bounty per qualified lead, demo, or signup
- Per-affiliate custom rates and partner groups on every model
Paying per click or lead only works if the traffic is real.
The moment you pay per action instead of per sale, every fake click or bot-filled form is a direct payout, so fraud protection is not optional, it is the whole game. Rekomi scores every click and lead in real time against live IP reputation (proxy, VPN, Tor, datacenter, and bot signals plus a blended fraud score) and holds anything high-risk out of payment for your review. The system fails closed: if a click cannot be scored, it is held, never paid.
- Real-time IP and bot fraud scoring on every click and lead
- High-risk traffic quarantined for you to validate, not silently deleted
- Per-IP and per-affiliate daily caps plus device de-duplication
- Fail-closed by design, so unverified traffic never pays
Launch a CPC or CPL program without a vendor call.
CPC and CPL campaigns are invite-only with an optional budget cap, so paying per action stays bounded by who you approve and how much you set, not an open bounty anyone can claim. Create the campaign, invite your partners, and Rekomi handles the tracking, the fraud scoring, and the done-for-you payouts, including tax-time exports, from there.
- Invite-only partners with a per-campaign budget cap
- Done-for-you payouts via Stripe Express, plus PayPal for more countries
- Available on every paid plan, with a flat 3% only when affiliates earn
- Drop-in migration from 20+ affiliate platforms
Common questions.
What is performance marketing software?
Performance marketing software runs affiliate and partner programs where you pay for measurable outcomes: a sale (CPS), a click (CPC), or a lead (CPL). Rekomi does all three in one platform, with first-party tracking, real-time fraud scoring, and done-for-you payouts built in, so you only ever pay for actions you can verify.
Can I run a pay-per-lead affiliate program?
Yes. Create a CPL campaign, invite your partners, and set a per-lead rate. Leads can be posted to Rekomi or captured from your form, and every one passes a bot challenge, email and disposable-domain checks, a self-lead guard, and real-time IP fraud scoring before it earns. A campaign budget caps total spend. See the dedicated pay-per-lead affiliate programs page.
Can I run a pay-per-click affiliate program?
Yes. A CPC campaign pays a set rate per click, but only for clicks that clear fraud scoring. Repeat clicks from the same visitor collapse to one, each IP and each affiliate has a daily cap, and any click that cannot be scored is held rather than paid, so you are never paying for bot or proxy traffic. See the dedicated pay-per-click affiliate programs page.
How do you prevent click and lead fraud?
Every click and lead is scored in real time against live IP reputation (proxy, VPN, Tor, datacenter, and bot detection plus a blended fraud score) before any money can move. High-risk traffic is quarantined for your review, and the system fails closed. See the fraud protection page (/features/fraud-protection) for the full stack.
Which model should I use: CPC, CPL, or CPS?
Start with CPS if you sell a product, since you only pay when revenue arrives. Use CPL when the valuable action is a demo, trial, or signup that closes later, and CPC when you are paying partners to seed traffic or awareness. You can run more than one at once, a different model per campaign.
What does it cost to run CPC or CPL?
CPC and CPL are included on every paid Rekomi plan. You set the per-click or per-lead rate you pay your affiliates, and Rekomi charges a flat 3% on payouts (2.5% on Enterprise) only when affiliates actually earn. See the pricing page (/pricing) for the plan details.
Other parts of Rekomi.
CPC & CPL programs is one of eight surfaces. Each is built on the same primitives - Stripe, Postgres with RLS, Clerk, Anthropic - and ships with the same audit and security bar.
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