Free influencer contract template
Pick a deal shape, fill in the terms, and get a complete influencer contract template assembled live as you type: deliverables, timeline, revisions, payment, usage rights, exclusivity, and the FTC disclosure clause. Every field updates the document live, and the whole thing runs client-side: deal terms, names, and rates stay on your machine until you copy them out.
This is a starting point to take to your lawyer, not legal advice. Laws differ by state and country; have a professional review the final document before anyone signs it.
INFLUENCER COLLABORATION AGREEMENT This Agreement is entered into between [Brand Name] (the "Brand") and [Creator Name] (the "Creator") for the campaign described below. 1. DELIVERABLES The Creator will produce: 1 in-feed post and 2 stories, for publication on Instagram. Content will reflect the Creator's authentic voice; the Brand provides key messages, not scripts, unless otherwise agreed in writing. 2. TIMELINE Final Deliverables are due within 14 days of the date of this Agreement, or per a content calendar the parties agree in writing. If the Creator anticipates a delay, they will notify the Brand as soon as practical and the parties will agree a revised date. 3. APPROVAL AND REVISIONS The Creator will submit Deliverables for review before publication. The Brand may request up to 1 round of reasonable revisions (factual corrections, brand-safety issues, required disclosures). Revisions may not rewrite the Creator's voice or add requirements not in this Agreement. Approval is not to be unreasonably withheld; if the Brand does not respond within 5 business days, the Deliverables are deemed approved. 4. COMPENSATION The Brand will pay the Creator a fee of $500, due within 30 days of the Brand's acceptance of the final Deliverables. In addition: The Brand will provide the Creator with a unique tracking link and/or code. The Brand will pay the Creator a commission of 15% of revenue from sales attributed to the Creator's link or code within 60 days of the customer's first click, tracked by the Brand's affiliate software, whose records are the system of record. 5. USAGE RIGHTS The Creator grants the Brand a license to reshare the Deliverables on the Brand's own organic channels (website, email, social profiles) with credit, for 6 months from delivery. Paid advertising usage is NOT included and requires a separate agreement. 6. DISCLOSURE The Creator will clearly disclose the material connection to the Brand on every Deliverable (for example #ad or the platform's paid-partnership label), in accordance with the FTC's endorsement guidelines and any equivalent local rules. The Brand may not ask the Creator to omit or bury the disclosure, and content without proper disclosure does not count toward the Deliverables. 7. EXCLUSIVITY This Agreement is non-exclusive. The Creator remains free to work with other brands, including competitors, provided Deliverables for the Brand are not published back-to-back with a direct competitor's sponsored content on the same day. 8. CONTENT STANDARDS The Creator will not present false claims about the Brand's products, and the Brand will not require claims the Creator cannot verify. Deliverables will comply with the rules of each platform on which they are published. 9. INTELLECTUAL PROPERTY Except for the rights granted in Section 5, the Creator retains ownership of the Deliverables. The Brand's trademarks remain the Brand's property; the Creator may use them only within the Deliverables. 10. RELATIONSHIP OF THE PARTIES The Creator is an independent contractor, responsible for their own taxes. Nothing in this Agreement creates employment, agency, or partnership. 11. TERMINATION Either party may terminate with 14 days' written notice. If the Brand terminates after work has begun without cause, the Brand will pay the fee for Deliverables completed or in progress on a pro-rata basis. Sections 5, 6, 9, and 12 survive termination for any usage that continues under their terms. 12. LIMITATION OF LIABILITY Each party's total liability under this Agreement is limited to the total compensation payable. Neither party is liable for indirect or consequential damages. 13. GOVERNING LAW This Agreement is governed by the laws of the State of Delaware, without regard to its conflict-of-law rules. AGREED: Brand: [Brand Name] Creator: [Creator Name] Signature: ______________ Signature: ______________________ Date: ___________________ Date: ___________________________
Where brand-creator deals actually go wrong
Most creator disputes are not about money. They are about the three clauses people skip when they close a deal in DMs, and a good contract forces all three onto paper before anyone records a frame.
Usage rights. A brand reposting a creator's video to its own feed is one right; running it as a paid ad from the creator's own handle is a different, more valuable one; owning it forever is a third. Price them separately and time-box them. This clause is the entire deal in a UGC contract template, where the content is made for the brand's channels and may never touch the creator's feed at all.
Approval scope. Brands want brand safety; creators want their voice. The workable compromise is written here: a fixed number of revision rounds, limited to factual and safety issues, with a deemed-approval deadline so content is never stuck in review forever.
Disclosure. #ad is a legal requirement, not an aesthetic choice, and regulators have gone after brands, not just creators, for buried disclosures. Make it a contractual deliverable. The FTC's influencer disclosure guide is the reference both sides should read once.
The three deals brands actually run
Sponsored content
The creator publishes to their own audience. You are buying reach and trust, so the deliverables, timeline, and disclosure clauses carry the deal. Pay a flat fee; add a commission if you want upside alignment.
UGC package
The creator makes content for YOUR channels and ads; their audience may never see it. Usage rights are the whole negotiation: paid-ads usage and duration set the price. Cheaper than sponsorship, and it scales your ad creative.
Ambassadorship
An ongoing monthly deliverable cadence, usually with category exclusivity and a commission component. The strongest signal to an audience, and the deal where a clean termination clause matters most.
Fee plus commission is winning, and it changes the paperwork
Pure flat-fee deals pay for content whether or not it converts. Pure commission deals ask creators to work for free until it does. The hybrid, a guaranteed fee plus a commission on tracked sales, is becoming the default because it respects both realities, and it is the shape this influencer agreement template handles out of the box.
The catch: a commission clause is only as strong as the tracking behind it. The contract should name a unique link or code per creator, a defined attribution window, and a system of record, because "we will figure out attribution later" is the clause that ends partnerships. If you also run a standing program with many partners, the same logic lives in our affiliate agreement builder, and the referral-partner version for B2B lead-passing deals is its own template.
Whichever variant you end up signing, decide the tracking story before the content goes live. Retro-fitting attribution after a video takes off rarely ends without an argument about who gets credit.
Influencer contract questions, answered.
Is this influencer contract template free?
Yes, with no signup, watermark, or email gate. The document assembles in your browser and nothing you type is transmitted anywhere. It is written as a lawyer-ready starting point: take the download to counsel before either side signs, especially for exclusivity or buyout terms.
What must an influencer agreement always include?
Five things settle almost every brand-creator dispute before it starts: exactly what is being delivered and by when, what the creator is paid and when, who can use the content where and for how long, the FTC disclosure obligation, and how either side exits. If your document answers those five clearly, the rest is refinement.
What is the difference between a sponsored post deal and a UGC deal?
Distribution. In a sponsored post the creator publishes to their own audience, so reach is what you are buying and posting requirements matter. In a UGC deal the creator delivers content for the brand's channels and ads, often with no posting requirement at all, so the usage-rights clause is the whole deal. The builder's presets configure each shape correctly.
What usage rights should a brand ask for?
The minimum that covers your actual plan. Organic resharing with credit is the default and usually included in the base fee. Paid advertising usage (including allowlisting the creator's handle) is a separate, priced right, typically time-boxed to 6-12 months. Full buyouts cost the most and are rarely necessary. Asking for perpetual full rights on a $500 post is how negotiations die.
Who is responsible for the FTC disclosure?
Both sides carry risk, so the agreement should make disclosure a contractual deliverable: the creator must include #ad or the platform's paid-partnership label, and the brand must never ask them to bury it. The FTC has pursued brands over undisclosed influencer posts, which is why a disclosure clause protects the brand as much as the creator.
Should influencer deals include a commission component?
Include one when you want the relationship to outlive the post: a flat fee pays for the work, and a commission on tracked sales keeps the creator promoting after the campaign ends. Skip it for one-off UGC deals where the content never reaches the creator's audience. If you do include it, the clause needs real tracking behind it: a unique link or code per creator and a named system of record for attribution.
Run the deal this contract describes.
Rekomi runs creator partnerships end to end: unique tracking links and codes per creator, escrowed deals with milestones so both sides are protected, commission attribution as the system of record, and payouts to 165+ countries with tax forms handled. 14-day free trial, from $29/mo.