The affiliate platform where the discount code is the tracking link.
Influencer marketing runs on codes, not links. Rekomi mints per-affiliate discount codes that credit the sale at checkout, so a creator can say a code on TikTok, YouTube, or a podcast and the sale still attributes. No click, no tracking link, no lost commission.
- Codes attribute with zero clicks
- Native Shopify tracking
- One-time + recurring commissions
- Automatic refund clawbacks
Your best sales channel does not click links.
Codes in captions, mid-rolls, and pinned comments
A shopper hears a code on a podcast Tuesday and buys on their laptop Friday. Link-based platforms lose that sale; code-based attribution catches it at checkout. Rekomi tracks natively on Stripe, Paddle, Braintree, Shopify, Lemon Squeezy, Chargebee, Polar, Recurly, Gumroad, Creem, and Dodo Payments, with any other payment gateway sending sales through the S2S API, and compiles every order, renewal, and refund into a single payout per affiliate.
The code redeemed at checkout is the signal
Stripe · Paddle · Braintree · Shopify · Lemon Squeezy · Chargebee · Polar · Recurly · Gumroad · Creem · Dodo Payments, S2S for the rest
Stripe Express + PayPal, done for you
Payouts and tax handled for you (2.5% Enterprise)
Six things DTC brands need that link-only platforms miss.
Each one ships with the commission engine on day one: not roadmapped, not a custom-code workaround, not a paid add-on.
Codes credit the sale, no click required
Rekomi mints per-affiliate discount codes off a parent campaign coupon. When a shopper redeems one at checkout, the sale credits the owning affiliate on the spot. No tracking link, no cookie, no script in the shopper's browser.
Native Shopify tracking
Shopify tracking is native and discount-code-first: the code redeemed at checkout is the attribution signal. Orders, refunds, and subscription renewals flow back automatically. Stripe, Paddle, Braintree, Lemon Squeezy, Chargebee, Polar, Recurly, Gumroad, Creem, and Dodo Payments stores get the same native treatment.
One-time and recurring, in one engine
Pay a flat fee or a percentage per sale, one-time for standard DTC orders or recurring for subscription boxes. Recurring caps, delays, performance tiers, and partner-group rates are all per-campaign rules, not custom code.
Refunds and chargebacks claw back automatically
Ecommerce sees more refunds than SaaS ever will. When a refund or chargeback hits your billing provider, the webhook reverses the commission proportionally. You never pay a creator for a returned order.
Done-for-you payouts
Rekomi runs affiliate payouts for you via Stripe Connect Express across 40+ countries, with PayPal covering more regions. US 1099-NECs are handled at year end through Stripe Express, with a candidate CSV for your records.
Links that survive ad blockers, when you want them
For creators who do share links, tracking is first-party, and a custom tracking domain (Growth and Pro) keeps your links off generic ad-blocker filter lists. Not an absolute bypass, but a real step up from third-party pixels. And codes need no client script at all.
From campaign coupon to paid creator in five steps.
No engineering work required. The whole flow is configured from the admin UI, and the attribution point is your checkout, not a script in the shopper's browser.
Connect your billing
Connect Stripe, Paddle, Braintree, Shopify, Lemon Squeezy, Chargebee, Polar, Recurly, Gumroad, Creem, or Dodo Payments natively. Sales, refunds, and subscription renewals sync automatically. Any other payment gateway sends conversions through the S2S API.
Create a campaign coupon
The parent campaign coupon owns the discount semantics: percent off or dollars off, duration, and expiry. Every affiliate code minted under it inherits the same customer-facing deal.
Mint per-affiliate codes
Mint a unique code per affiliate, or flip a brand toggle and let affiliates self-mint vanity codes from their portal. MAYA15 converts better than SAVE-83XKQ2, and creators know it.
Creators say the code
In a TikTok caption, a YouTube description, a podcast mid-roll, a pinned comment. The shopper types the code at checkout and the sale credits the owning affiliate. Zero clicks involved.
Payouts run automatically
Approved commissions batch into payouts Rekomi runs for you via Stripe Express, live in 40+ countries, with PayPal covering more regions. US 1099-NECs handled at year end.
Want the mechanics in detail?
Coupon-code attribution is one of three tracking methods, alongside first-party cookie attribution and the signed S2S endpoint. The tracking page covers all three, and the blog explains how influencer discount codes work and what a referral code is if your team is starting from zero. Coupon attribution is available on Growth and up.
See how tracking worksOne-time for orders. Recurring for boxes.
Pick what fits your unit economics
A skincare store and a coffee subscription should not pay creators the same way. Per-sale commissions run one-time or recurring, flat or percentage, with recurring caps, delays, performance tiers, and partner-group rates, all set per campaign. Per-lead and per-click round out the top of the funnel.
Per sale
Most common for ecommerce
Pay a percentage or a flat fee when a referred customer buys, credited by code or by link. Choose one-time for standard orders or recurring for subscription boxes, with recurring caps, delays, and performance tiers set per campaign. Recurring stops automatically when the subscription cancels.
- Typical
- 10-20% per order
- Best for
- DTC stores, subscription boxes, high-AOV products
Per lead
Top-of-funnel
Pay a fixed amount for each qualified lead an affiliate sends, before the customer converts. Invite-only, with a Rekomi-hosted lead form and real-time IP, proxy, VPN, and bot fraud scoring that holds high-risk leads out of payment.
- Typical
- $2-$25 per lead
- Best for
- Waitlists, pre-orders, high-consideration purchases
Per click
Pay on traffic
Pay a small fee for each tracked click. Invite-only on a neutral Rekomi link, with every click scored against live IP reputation (proxy, VPN, datacenter, bot) before it can ever be paid.
- Typical
- $0.05-$1 per click
- Best for
- Audience seeding, syndication deals
Per-referral payouts across three real ecommerce shapes.
Illustrative campaign shapes
The exact numbers depend on your AOV and margins, but the engine handles each shape with the same commission rules UI, and refund clawbacks apply to all three automatically.
Subscription-box figure is 20% of a $45/mo box across a 7-month average retention. Repeat purchases on one-time campaigns commission independently: the same code credits the same affiliate on every order it is redeemed against.
Five creator types that move physical product.
The curated network is invite-only and vetted. Brands who opt in meet creators whose audiences already buy in their category, and every relationship runs on codes and links you control.
TikTok and Instagram creators
Codes live in captions, pinned comments, and Stories. No link-in-bio gymnastics, no lost attribution when the app strips the URL. The shopper remembers the code, not the link.
YouTube reviewers and unboxers
A code in the description plus a spoken mention in the video. Reviews earn for months after publish, and the code attributes whether the viewer clicks or just types it at checkout.
Podcast hosts
The original code-only channel. A host reads the code mid-roll, listeners buy days later from a different device. Checkout attribution means the host still gets credited.
Deal and loyalty communities, done right
Per-affiliate codes are mintable, scoped, and revocable, so you can work with vetted deal communities on your terms instead of watching generic coupon sites scrape last-click credit.
Niche bloggers
Long-form reviews, gift guides, and comparison posts with first-party links that survive ad blockers, plus a code for readers who buy later without clicking through.
Payouts and migration, off your plate.
The two reasons brands put this off
Paying 40 creators in 12 countries and untangling an old affiliate platform are the two jobs that keep DTC teams on tools they have outgrown. Both are handled.
Done-for-you payouts
Rekomi runs affiliate payouts for you via Stripe Connect Express, live in 40+ countries, with PayPal covering more regions. US 1099-NECs are handled at year end through Stripe Express, with a candidate CSV for your records. A small 3% on affiliate payouts (2.5% on Enterprise) covers the rail.
See how payouts workAlready running a program?
Bring your affiliates with you. Self-serve importers ship for Rewardful, Tapfiliate, FirstPromoter, PartnerStack, Dub Partners, Tolt, Lemon Squeezy, and Gumroad. The importer preserves each affiliate's slug where the source exposes it, so existing links keep working, and the Rewardful, FirstPromoter, and Tolt API pulls bring leads, lifetime click counts, and commission history across too (Gumroad's sales history comes from its API as well). Nobody re-onboards, nobody starts from zero.
See migration guideQuestions from ecommerce operators.
Codes, Shopify, refunds, and payouts. The honest answers store owners want before they hand a creator a discount code.
How do influencer discount codes track sales?
Rekomi mints a unique discount code per affiliate off a parent campaign coupon. When a shopper redeems that code at checkout, the billing webhook credits the sale to the owning affiliate. No click, no cookie, and no script in the shopper's browser is required, which is why codes work for TikTok captions, podcast reads, and any other channel where nobody clicks a link. Full walkthrough at /blog/influencer-discount-codes.
Does Rekomi work with Shopify?
Yes. Shopify tracking is native, and attribution is discount-code-first: the code redeemed at checkout is the attribution signal, so influencer sales credit correctly even when no link was ever clicked. Orders, refunds, and subscription renewals flow back automatically. Stripe, Paddle, Braintree, Lemon Squeezy, Chargebee, Polar, Recurly, Gumroad, Creem, and Dodo Payments checkouts are equally native, and any other gateway sends conversions through the S2S API.
Can I pay affiliates one-time commissions instead of recurring?
Yes. Per-sale commissions can be one-time or recurring, flat or percentage, and you choose per campaign. Standard DTC stores typically run one-time percentages. Subscription boxes typically run recurring with a cap (for example, 20% for the first 6 boxes), a delay to cover the return window, and performance tiers or partner-group rates for top creators.
What happens when an order is refunded?
The commission reverses automatically. Refunds (and chargebacks where the processor reports them) arrive as billing webhooks from Stripe, Paddle, Braintree, Shopify, Lemon Squeezy, Chargebee, Polar, Recurly, Gumroad, Creem, or Dodo Payments, and Rekomi claws back the commission proportional to the refunded amount. Partial refunds claw back partially. You never manually reconcile a payout against a returns report.
How do affiliates get paid?
Rekomi runs payouts for you. Stripe Connect Express handles direct deposits in 40+ countries, live today, and PayPal covers more regions beyond that. US 1099-NECs are handled at year end through Stripe Express, with a candidate CSV for your records. You fund the batch; Rekomi handles delivery and tax paperwork. Details at /features/payouts.
Can affiliates create their own discount codes?
Yes, if you allow it. A per-campaign brand toggle lets approved affiliates self-mint vanity codes from their portal, so a creator can claim MAYA15 instead of a random string. Every self-minted code inherits the parent campaign coupon's discount terms, and you can revoke any code at any time.
Do tracking links still work if a shopper uses an ad blocker?
Better than most. Link tracking is first-party, and a custom tracking domain (available on Growth and Pro) keeps your links off the generic filter lists most ad blockers ship with. That is a meaningful improvement, not an absolute bypass. Discount codes sidestep the problem entirely: attribution happens at checkout on your billing provider's servers, where no blocker can reach.
Which plan do I need for coupon attribution?
Coupon attribution is available on Growth ($39/mo) and Pro ($99/mo). Every plan starts with a 14-day free trial with full feature access, so you can mint codes, run a test order, and watch the attribution land before you pay anything. Plan details at /pricing.
Give every creator a code that pays them.
14-day free trial on any plan, no card required. Connect your store, mint your first affiliate codes, and watch a test order attribute at checkout the same day.
- 14-day free trial
- Cancel anytime, $0 charged