CRM integration

SMS plus email plus affiliates, in the same Omnisend automation builder.

Name: Omnisend affiliate program software
Brand: Rekomi

Rekomi identifies approved affiliates inside your Omnisend account with email-channel consent + the `Rekomi affiliate` tag. Your existing multi-channel automations fire on the new audience, and the affiliate engine itself stays out of the way.

Start 14-day free trial →Setup docs

live

Rekomi

Shopify e-commerce running SMS plus email.

Starter plan and above · $29/mo

How it works

From paste-API-key to first paid affiliate in 10 minutes.

01 / 03

Connect

Paste your Omnisend API key into Rekomi. Rekomi runs a test call to verify the key, then pulls your list/audience picker live from Omnisend so you pick the right destination.

02 / 03

Approve

Affiliates apply via your public landing page or your bulk invite. Approve them manually, auto-approve on a campaign, or import an existing affiliate roster from Rewardful and six other platforms via Settings > Migrate.

03 / 03

Sync

Approved affiliates land in your Omnisend list as tagged subscribers within seconds. Rekomi handles idempotency, retries, and per-campaign overrides; you handle the nurture sequence.

What syncs

The exact Omnisend fields Rekomi writes.

No surprise fields, no overwrites of contact data you already have. Empty values are omitted so existing nurture data is preserved.

identifiers[] with type: "email" and channels.email.status: "subscribed", Omnisend's account-wide identifier-based contact model
firstName and lastName, split from full name
tags: ["Rekomi affiliate", ...], system tag plus any account or campaign overrides
statusDate, RFC 3339 timestamp marking when the affiliate accepted your program terms
Idempotency: same email returns 200 with the existing identifier updated; new email returns 201

Three use-cases

What Omnisend customers actually do with Rekomi.

Use-case 01

Coordinated SMS-then-email welcome

Build an Omnisend automation triggered by the `Rekomi affiliate` tag: SMS within 5 minutes ('your link is ready'), wait 1 day, email with brand assets + landing pages. Single tool, two channels, no Zapier in between.

Paired commission

Flat 20% RevShare + bonus $50 on first 5 conversions

Use-case 02

Abandoned-cart recovery as an affiliate-program entry point

When a customer abandons cart 3+ times, fire an automation that offers them affiliate-program entry instead of another discount, convert intent-to-buy into intent-to-sell. They earn what they would have spent.

Paired commission

Hybrid: $10 flat per first conversion, 15% RevShare ongoing

Use-case 03

Segment-driven commission tiering

Build Omnisend segments on the `Rekomi affiliate` tag plus your existing customer cohorts. Use Rekomi's per-campaign overrides to assign different commission rates per segment, VIP customers earn 25%, standard customers earn 15%.

Paired commission

Tiered RevShare keyed on Omnisend segment membership

Provider-specific handling

Rekomi handles Omnisend's edge cases so you don't have to.

Every CRM API has quirks. Rekomi's integration code was built and audited against the live Omnisenddocs, these are the ones you'd otherwise hit yourself.

Account-wide model with no list picker

Unlike Mailchimp or Klaviyo, Omnisend has no per-list contact partition, every contact is account-wide, with tags driving segmentation. Rekomi's connect form skips the list-picker step entirely for Omnisend; you pick tags instead.

Channel-specific consent

Omnisend tracks consent per-channel: a contact can be SMS-subscribed without email-subscribed and vice versa. Rekomi only writes the email channel, your existing SMS-opt-in flows stay in control of phone numbers.

Tag normalization

Omnisend lowercases + slug-normalizes tag names server-side. Rekomi passes tags in the canonical form Omnisend stores (so the segment builder finds them), you'll see `rekomi-affiliate` in Omnisend's tag list, not `Rekomi affiliate`.

Who this is for

Built for Shopify e-commerce brands using Omnisend for unified email-plus-SMS marketing. Your customers are already getting multi-channel post-purchase flows, Rekomi adds the affiliate dimension to that same automation surface, with Omnisend driving the actual delivery.

Start 14-day free trial →Visit Omnisend

FAQ

Common Omnisend questions.

Does Omnisend have an affiliate program?

Omnisend runs its own Partner Program for agencies referring Omnisend customers. That's separate from running an affiliate program on YOUR own e-commerce store, Rekomi is the tool for that. With Rekomi connected, your customers can sign up as affiliates, get a tracking link, and earn commission on referred subscriptions or one-off sales. Omnisend is the email + SMS home for the affiliate cohort.

Can I run a Shopify affiliate program with Omnisend?

Yes. Rekomi tracks clicks + conversions on your Shopify checkout (Stripe-native, including Stripe via Shopify), calculates commissions per your model, and pushes approved affiliates into Omnisend for delivery. The customer-side experience runs entirely through Omnisend; the affiliate-engine side runs through Rekomi.

Does Rekomi sync to Omnisend SMS subscribers?

Rekomi writes the email channel only, SMS opt-in stays under your control because phone-number consent has stricter compliance requirements than email. Your Omnisend automation can prompt the new affiliate to opt into SMS, but Rekomi never writes phone numbers or SMS consent.

Which Omnisend plan do I need?

Any paid Omnisend plan (Standard or Pro) exposes the API needed for Rekomi to push contacts. Omnisend's free plan also has API access with stricter rate limits, Rekomi's one-per-second throttle stays well under those, so the free plan works for low-volume affiliate programs.

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