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Build affiliate programs that compound revenue.

Operator-grade guides on commission design, tracking, recruiting creators, and the mechanics that make subscription affiliate programs work in 2026.

Dub Partners Alternatives: 7 Affiliate Platforms for 2026Alternatives

14 min readGraham Caldwell

Dub Partners Alternatives: 7 Affiliate Platforms for 2026

Weighing Dub Partners alternatives? Compare 7 affiliate platforms on pricing, payout fees, payout ceilings, and billing coverage for 2026.

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Paddle Affiliate Tracking: How Attribution Works on Paddle BillingGuides

9 min readGraham Caldwell

Paddle Affiliate Tracking: How Attribution Works on Paddle Billing

Paddle affiliate tracking, walked end to end: how the click stores a referral, how rekomi_ref rides Paddle Checkout's custom data, which webhooks record commis…

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How to Create an Affiliate Program on Wix (Step by Step)Guides

10 min readGraham Caldwell

How to Create an Affiliate Program on Wix (Step by Step)

Wix has no built-in affiliate feature, but you can launch a full program in about ten minutes. The step-by-step guide, from install to product links, coupon co…

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10 Affiliate Marketing Email Templates: Recruitment, Outreach, and Follow-Ups (Copy-Paste)Guides

20 min readGraham Caldwell

10 Affiliate Marketing Email Templates: Recruitment, Outreach, and Follow-Ups (Copy-Paste)

10 copy-paste affiliate marketing email templates for the full program lifecycle: recruitment, welcome, first sale, payouts, plus when to send each one.

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Brand Bidding: How to Stop Affiliates From Bidding on Branded Keywords (Policy Template Included)Guides

18 min readGraham Caldwell

Brand Bidding: How to Stop Affiliates From Bidding on Branded Keywords (Policy Template Included)

Brand bidding turns your cheapest branded clicks into commissioned sales. Get a detection runbook, copy-paste PPC policy clause, and enforcement ladder.

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Influencer Discount Codes: How Code-Based Attribution Works for Your Influencer ProgramGuides

18 min readGraham Caldwell

Influencer Discount Codes: How Code-Based Attribution Works for Your Influencer Program

How influencer discount codes attribute sales from video, podcasts, and livestreams: no-click tracking, code architecture, leakage fixes, stacking rules.

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15 Affiliate Marketing Examples That Actually Work (SaaS, Ecommerce, Subscription, Marketplaces)Guides

20 min readGraham Caldwell

15 Affiliate Marketing Examples That Actually Work (SaaS, Ecommerce, Subscription, Marketplaces)

15 affiliate marketing examples with verified commission rates, cookie windows, and payout terms from each program's pages, plus patterns worth copying.

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What Is a Referral Code? How Codes Work, Real Examples, and How to Launch Your OwnGuides

16 min readGraham Caldwell

What Is a Referral Code? How Codes Work, Real Examples, and How to Launch Your Own

What is a referral code? Learn how codes attribute customers to referrers, see real examples from Tesla and Dropbox, and launch your own code program.

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How Much Do Affiliate Marketers Make? (Real 2026 Numbers)Guides

16 min readGraham Caldwell

How Much Do Affiliate Marketers Make? (Real 2026 Numbers)

"How much do affiliate marketers make" might be the question with the worst signal-to-noise ratio in this whole industry, and honestly, that's what makes it fu…

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What Is EPC in Affiliate Marketing? Earnings Per Click, ExplainedGuides

14 min readGraham Caldwell

What Is EPC in Affiliate Marketing? Earnings Per Click, Explained

If you've ever wondered what is EPC in affiliate marketing, you've probably also noticed that half the answers online contradict each other. One glossary says…

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CPA Marketing: How Cost-Per-Action Affiliate Programs WorkGuides

7 min readGraham Caldwell

CPA Marketing: How Cost-Per-Action Affiliate Programs Work

CPA marketing pays partners per action, not per sale. What CPA means, how it works, how it compares to CPC, CPL, and CPS, and how to prevent fraud.

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Pay-Per-Call Affiliate Marketing: How It Works and When to Use ItGuides

6 min readGraham Caldwell

Pay-Per-Call Affiliate Marketing: How It Works and When to Use It

Pay-per-call affiliate marketing pays partners per qualifying phone call. How it works, when it beats CPC or CPL, and how to keep it fraud-free.

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