Build affiliate programs that compound revenue.
Operator-grade guides on commission design, tracking, recruiting creators, and the mechanics that make subscription affiliate programs work in 2026.
Guides7 min readGraham Caldwell
CPA Marketing: How Cost-Per-Action Affiliate Programs Work
CPA marketing pays partners per action, not per sale. What CPA means, how it works, how it compares to CPC, CPL, and CPS, and how to prevent fraud.
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Guides7 min readGraham Caldwell
How to Run a Pay-Per-Lead or Pay-Per-Click Affiliate Program (2026)
When to run a pay-per-lead or pay-per-click affiliate program, how to set one up, and how to keep it honest with real-time fraud scoring.
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Guides11 min readGraham Caldwell
Affiliate Fraud: The Types, How to Detect It, and How to Stop It
Affiliate fraud drains budgets and poisons your data. Learn the main types, how to detect fraud in real time, and how to stop it before you pay.
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Guides9 min readGraham Caldwell
Gumroad Affiliate Program: How the Built-In One Works (and When You Need More)
Gumroad's built-in affiliate program is genuinely good: per-product rates, automatic refund clawbacks, biweekly payouts. Here's how it works, where it shines,…
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Dodo Payments9 min readGraham Caldwell
Dodo Payments Affiliate Program Setup: From One API Key to Paid Affiliates
Dodo Payments doesn't ship affiliate tracking, but its API lets the tracking layer build the entire integration from one pasted key. The full walkthrough: the…
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Creem8 min readGraham Caldwell
How to Add a Creem Affiliate Program to Your Creem.io Store
Creem ships a beta Affiliate Hub, and a dedicated platform is the graduation path. Here's how to add a Creem affiliate program to a Creem.io store: one webhook…
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Guides8 min readGraham Caldwell
Recurly Affiliate Program: How to Launch One on Your Own Gateway in 2026
Recurly doesn't ship affiliate tracking, and the list of platforms that speak Recurly natively is short. Here's how a Recurly affiliate program actually works:…
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Chargebee9 min readGraham Caldwell
How to Set Up a Chargebee Affiliate Program in 2026
Chargebee doesn't ship affiliate tracking in the box, and that's fine. Here are the three ways to add an affiliate program to Chargebee billing, the honest tra…
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Guides7 min readGraham Caldwell
How to Set Up a Polar Affiliate Program on Polar.sh
Polar.sh does not ship an affiliate feature, and almost no platform supports it natively. Here are the three real routes to a Polar affiliate program, the one-…
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Guides11 min readGraham Caldwell
Lemon Squeezy Affiliate Program: Two Ways to Run One in 2026
Lemon Squeezy ships with a built-in affiliate hub, and it is a real product. Here is when the hub is enough, when its 3% + 2% fees flip the math toward a dedic…
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Guides20 min readGraham Caldwell
Cost Per Sale vs Cost Per Click: What Brands Should Pay For, and What Creators Should Charge
Cost per sale vs cost per click, with worked math: break-even formulas, listicle placement pricing, and the CAC framework brands and creators both need.
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Guides17 min readGraham Caldwell
Affiliate Tracking Software: How It Works and What to Look For in 2026
How affiliate tracking software works in 2026: links, cookies, coupon codes, and server-side billing events, plus a checklist for choosing a tool that survives…
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