Build affiliate programs that compound revenue.
Operator-grade guides on commission design, tracking, recruiting creators, and the mechanics that make subscription affiliate programs work in 2026.
Guides6 min readGraham Caldwell
Affiliate Commission Rates: What to Pay per Sale, Click, and Lead
How much should you pay affiliates? Typical commission rates by model and industry, how to calculate your own rate, and how to structure it.
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Guides14 min readGraham Caldwell
Affiliate Marketing vs Referral Marketing: What Is the Difference?
Affiliate marketing vs referral marketing is one of the most conflated pairings in growth, and I get why: both pay someone for bringing you a customer, both ru…
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Guides8 min readGraham Caldwell
What Is Click Fraud? How It Works, and How to Detect and Stop It
What is click fraud? Learn how it works, who does it, how click fraud detection works, and practical click fraud protection for ads and affiliate programs.
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Guides16 min readGraham Caldwell
What Is an Affiliate Link and How Do Affiliate Links Work?
What is an affiliate link? See how ?via= parameters, first-party cookies, and billing webhooks turn a click into a paid commission, step by step.
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Guides7 min readGraham Caldwell
How to Run a Pay-Per-Lead or Pay-Per-Click Affiliate Program (2026)
When to run a pay-per-lead or pay-per-click affiliate program, how to set one up, and how to keep it honest with real-time fraud scoring.
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Guides11 min readGraham Caldwell
Affiliate Fraud: The Types, How to Detect It, and How to Stop It
Affiliate fraud drains budgets and poisons your data. Learn the main types, how to detect fraud in real time, and how to stop it before you pay.
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Chargebee9 min readGraham Caldwell
How to Set Up a Chargebee Affiliate Program in 2026
Chargebee doesn't ship affiliate tracking in the box, and that's fine. Here are the three ways to add an affiliate program to Chargebee billing, the honest tra…
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Guides7 min readGraham Caldwell
How to Set Up a Polar Affiliate Program on Polar.sh
Polar.sh does not ship an affiliate feature, and almost no platform supports it natively. Here are the three real routes to a Polar affiliate program, the one-…
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Guides11 min readGraham Caldwell
Lemon Squeezy Affiliate Program: Two Ways to Run One in 2026
Lemon Squeezy ships with a built-in affiliate hub, and it is a real product. Here is when the hub is enough, when its 3% + 2% fees flip the math toward a dedic…
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Guides20 min readGraham Caldwell
Cost Per Sale vs Cost Per Click: What Brands Should Pay For, and What Creators Should Charge
Cost per sale vs cost per click, with worked math: break-even formulas, listicle placement pricing, and the CAC framework brands and creators both need.
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Creem8 min readGraham Caldwell
How to Add a Creem Affiliate Program to Your Creem.io Store
Creem ships a beta Affiliate Hub, and a dedicated platform is the graduation path. Here's how to add a Creem affiliate program to a Creem.io store: one webhook…
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Guides8 min readGraham Caldwell
Recurly Affiliate Program: How to Launch One on Your Own Gateway in 2026
Recurly doesn't ship affiliate tracking, and the list of platforms that speak Recurly natively is short. Here's how a Recurly affiliate program actually works:…
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