When you search for “Wix affiliate program”, you get two completely different things mixed together. One is Wix’s own program, where you earn commissions for referring people to Wix. The other is what this guide covers: how to create an affiliate program on Wix for your own store, where creators and customers promote your products and you pay them a cut of the sales they bring in.
If you want other people selling your products, you’re in the right place, because affiliate marketing on Wix got really good recently.
Quick note on where I sit: I helped build Rekomi, an affiliate marketing app for Wix stores that runs your whole program (link and coupon tracking, fraud screening, and automatic payouts), and you can install it straight from the Wix App Market. I’ll walk you through the whole thing from the inside: what Wix gives you natively (short answer: nothing for this), the setup click by click, and exactly what gets tracked once it’s running.
(Looking to promote Wix itself instead? That’s Wix’s own affiliate program, a totally different thing.)
Why an affiliate program fits a Wix store so well
Affiliate marketing is the one channel where the cost shows up after the revenue does. You’re not buying clicks and hoping. You offer a percentage, and the cost only exists once a real order is paid. I genuinely think this is the most underrated deal in ecommerce marketing, and the channel keeps growing: U.S. affiliate spending is projected to climb from about $9.6 billion in 2023 to $15.8 billion by 2028 (Statista).
The math: say your average order is $60 and you offer affiliates 15%. Ten affiliates who each send four orders a month is $2,400 in monthly revenue, and your commission bill is $360 – paid after the money landed. Run the same $360 through ads and it leaves your account first, while the orders are still just a hope.
And affiliates compound in a way ad spend never will. A paused campaign stops producing that same day. A creator’s video with their discount code in the caption keeps converting for months, and every affiliate you recruit this year is still working for you next year.
Here’s the part that makes Wix stores especially good at this: you already have the recruiting pool. The customer who bought from you three times and tags you on Instagram is doing the promotion right now, for free. An affiliate program just starts paying them for it, and trust me, people post a lot more when they’re getting paid for it.
Does Wix have a built-in affiliate program feature?
No. Wix Stores has no native way to recruit affiliates, track their sales, or pay them out. There’s no setting to flip; the feature doesn’t exist in the platform.
That’s what the App Market is for, and the good news is that “install an app” is the entire technical setup. There’s nothing to code and nothing to paste.
Let me give you a quick, fair map of the options. GoAffPro is the best-known affiliate app for Wix, and credit where it’s due: it has a genuinely free plan that tracks unlimited affiliates (the payout scheduler, tax plugin, and fraud tools live on its $49 to $99/mo paid tiers). Rekomi, the app I built, starts at $29/mo with a 14-day free trial and takes the opposite approach: the after-the-sale work (automatic payouts in 150+ countries, tax form exports, fraud screening, refund-aware commissions, etc.) is the product, not an upsell. If your program is a weekend hobby, free is honestly fine. If you want it to become a real revenue channel, the rest of this guide shows what the professional version looks like.
How to create an affiliate program on Wix, step by step
The whole setup runs inside your Wix dashboard, and most stores go from install to a working program in about ten minutes. Here’s how it works:
Step 1: Install the app from the Wix App Market
Open the Rekomi listing in the Wix App Market and click Add to Site. Approve the permissions, and the app appears in your site dashboard’s sidebar. Done!
That one click did more than it looks like: the tracking script is injected into your site automatically, so clicks start getting captured with nothing pasted into your site’s code. If you’ve ever wired tracking snippets by hand (Settings, then Custom Code, then paste and pray), you know exactly why I’m excited about this part.
Step 2: Pick a plan
Open Rekomi from the sidebar and choose a plan on the Plan & billing page. Every plan starts with a 14-day free trial, and billing runs through Wix like your other apps: the charge shows up on your Wix subscriptions page, not on some separate card you’ll forget about.
Note: two Wix billing rules worth knowing up front. The free trial is once per Wix account, and switching plans ends an active trial immediately. That second one is Wix’s policy (not the app’s), and the app warns you before it happens.
Step 3: Create your campaign
A campaign is the offer you’re making to affiliates: the commission rate, where their links send people, and whether new affiliates need your approval before they can promote you.
The commission rate is the big decision, and I went back and forth on what to recommend here before landing on this: start at the generous end of what your margins allow. For most product stores that’s somewhere between 10% and 20%. A rate that gets creators to actually move beats protecting your margin on sales that never happen. You can always tune it later.
Leave approval on manual to start. You’ll want to eyeball who’s joining while the program is young, then flip on auto-approve once you trust the flow.
Step 4: Share your signup page
Your campaign comes with a branded signup page where affiliates apply. Send it to your three best customers, put it in your post-purchase email, drop it in your Instagram bio. That link is your recruiting engine, and it costs literally nothing to leave it everywhere.
When someone applies, you approve them (or your auto-approve rule does), and they get their own portal with everything they need to start selling.
Step 5: Affiliates grab product links and coupon codes
This is the fun part, because your affiliates get two different ways to send you sales, and both are super simple on their end.
Product links: instead of pointing everyone at your homepage, affiliates browse your live store catalog right from their portal and create links to specific products. The influencer who loves one specific candle links to that exact candle. Specific links convert way better than generic ones, and you control which products show up in their picker.
Coupon codes: each affiliate can claim a personal code, and Rekomi literally creates it as a real coupon in your Wix store – not a lookalike that only works in some tracking dashboard. And here’s the setting I find genuinely fun: you decide who gets to mint their own code. Hand the ability to one specific partner, open it to every approved affiliate, or keep minting in your own hands. Each coupon can even carry its own commission rate.
Why do codes matter so much? Because Instagram and TikTok audiences type codes, they don’t click tracked links. A follower who watches a story, remembers “MIA10,” and buys two days later straight on your site still credits Mia, because the code itself carries the attribution. For social-heavy stores, codes are the channel that actually moves product; links are the supporting act. I went deeper on this in how influencer discount codes work if you want the full picture.
How Wix affiliate tracking actually works
This part is worth two minutes, because attribution is where affiliate programs quietly succeed or fail, and honestly it’s my favorite part of the whole system.
When a shopper clicks an affiliate link, the click lands in a first-party cookie on your own domain. When they order, Wix’s own order events tell Rekomi the order was paid, and the commission is created on the pre-tax amount. Your affiliates earn on your revenue, never on the sales tax a buyer’s state happened to add.
When a shopper uses a coupon code instead, the order credits the code’s owner even if no link was ever clicked. Between the two, you catch the vast majority of affiliate-driven sales.
A couple of details I made sure worked the way a store owner would expect:
- Orders on manual payment methods (cash on delivery, etc.) count as soon as you mark them paid in your Wix dashboard.
- Refund an order, fully or partially, and the commission claws back in proportion, automatically. Chargebacks claw back too.
- Everything lands in one ledger, so nobody ends the month arguing about a spreadsheet. The numbers already match what your store actually kept.
How to create Wix affiliate links
You don’t create them by hand, and that’s the point! Each affiliate’s referral link is generated the moment they’re approved, and their product links are self-serve from the portal’s catalog picker. Your job is picking the commission and approving people; the link plumbing is 100% automatic.
If you’re a creator reading this because a store you love uses Rekomi: apply through their signup page, and your links and code are waiting in your portal about thirty seconds later.
Getting your first ten affiliates
Your program only earns when people are actually in it, so here’s the recruiting playbook I’d run in week one.
Start with customers who already tag you. Search your brand name on Instagram and TikTok, and message the people posting your products unprompted. They’re already affiliates; they’re just not getting paid yet.
Then work your list: a short email to repeat customers with the signup link and the commission rate right in the subject line. “Earn 15% sharing products you already own” reads very differently from a generic newsletter.
Then round it out with micro-creators in your niche. A creator with 3,000 engaged followers and a personal code will usually outsell a 100k-follower account that posts once and moves on. Small and consistent beats big and one-off, every time.
Three mistakes that kill new programs
I’ve watched a lot of programs launch, and when they stall, it’s rarely the software. It’s almost always one of these three.
Setting the commission too low. A 5% rate on a $40 product pays a creator $2 per sale. Nobody changes their content calendar for $2. If the margin can’t support at least 10%, fix the margin problem first; a starved program just burns your recruiting goodwill.
Recruiting strangers before customers. Cold-pitching big influencers feels like progress, but conversion follows trust, and nobody converts their audience like someone who actually uses the product. Your first ten affiliates should be people who’ve bought from you. Their content writes itself, because it’s true.
Ignoring the program after week one. Affiliates who hear nothing go quiet. A monthly note with the top performer, the best-converting product, and one content idea keeps the whole roster warm, and it takes fifteen minutes to write. The program is a relationship, not a settings page you configured once.
None of these are Wix-specific, but the fix for all three is the same: start small, start with people who already love you, and keep showing up.
FAQ
Can you do affiliate marketing on Wix?
Yes – Wix fully allows affiliate marketing, on both sides of the table. Store owners can run a full affiliate program through an App Market app (that’s this guide), and creators can join those programs and earn commissions promoting Wix stores.
Is Wix good for affiliate marketing?
Yes, and it’s gotten a lot better recently. The old knock on Wix was that it had no program tooling, so brands cobbled together spreadsheets and manual codes. With app-based programs, a Wix store now runs the same link-plus-coupon attribution a Shopify store does, and setup takes minutes.
How much does it cost to run an affiliate program on Wix?
Two costs: the software and the commissions. Software runs from free (GoAffPro’s base plan) to $29/mo and up (Rekomi, with a 14-day trial). Commissions are whatever rate you set, and they only exist on orders that actually happened, which is why most stores find the program pays for itself with the first handful of referred sales.
What do free affiliate apps leave out?
Usually everything after the sale: automatic payouts, tax paperwork, fraud screening, and refund handling tend to sit in paid tiers or fall on you entirely. Tracking a sale is the easy 20%. Paying 30 affiliates in 12 countries every month without it becoming your part-time job is the hard 80%.
How do affiliates get paid?
With Rekomi, affiliates connect their own payout method, and payouts run automatically on your schedule in 150+ countries. You approve the commissions; the money movement, the country coverage, and the January 1099-NEC export are handled for you.
Do I need a developer to set this up?
No. The app injects its own tracking script when you install it, so there’s no code step at any point. If you can install a Wix app, you can launch the program.
Do this next
Install the app, create one campaign at a rate you’d be happy to pay all year, and send the signup link to your three best customers tonight. (The setup docs walk every step if you want them open in a second tab.) That’s the whole experiment, it fits inside the 14-day trial, and if it works you’ll know within two weeks: the commissions ledger will tell you exactly which sales your affiliates brought.
The stores that win with affiliates aren’t the ones with the fanciest funnel. They’re the ones that started early and let every month of creator posts stack on top of the last one. Honestly, that part is fun to watch!
