Publisher-grade affiliate program on Sailthru's personalization engine.
Sailthru (Marigold) is the personalization-first email + website platform serving publishers and media brands. Rekomi pushes affiliate-cohort interest profiles into Sailthru's data graph so per-affiliate landing-page personalization stays smart.
From paste-API-key to first paid affiliate in 10 minutes.
Paste your Sailthru API key into Rekomi. Rekomi runs a test call to verify the key, then pulls your list/audience picker live from Sailthru so you pick the right destination.
Affiliates apply via your public landing page or your bulk invite. Approve them manually, auto-approve on a campaign, or import an existing affiliate CSV from Rewardful.
Approved affiliates land in your Sailthru list as tagged subscribers within seconds. Rekomi handles idempotency, retries, and per-campaign overrides; you handle the nurture sequence.
The exact Sailthru fields Rekomi writes.
No surprise fields, no overwrites of contact data you already have. Empty values are omitted so existing nurture data is preserved.
POST /userwithid(email),keys.email,fields.firstName,fields.lastNamevars.rekomi_affiliate_status,vars.rekomi_affiliate_tier, Sailthru's custom variable spacelists, explicit list assignment object{listName: 1}- API key + secret auth via signature (Sailthru's HMAC-style sig)
- Sync semantics: 200 on success; idempotent by email
What Sailthru customers actually do with Rekomi.
Per-affiliate landing-page personalization
Sailthru's content-personalization engine personalizes landing pages based on user interest profile. Add affiliate-cohort attributes to the profile; landing pages dynamically surface content their referrals would resonate with.
Publisher-vertical affiliate cohort
Media brands run Sailthru for subscriber retention. Add Rekomi for an affiliate-revenue layer on subscription drives, readers who refer paid subscribers earn recurring. Convert your most engaged readers into paid acquisition channels.
Marigold-stack consolidation
Sailthru is part of the Marigold platform alongside Emma, Selligent, Cheetah Digital. If you're on the Marigold stack, Rekomi adds affiliate signal across whichever Marigold ESP you're using.
Rekomi handles Sailthru's edge cases so you don't have to.
Every CRM API has quirks. Rekomi's integration code was built and audited against the live Sailthrudocs, these are the ones you'd otherwise hit yourself.
Sailthru uses HMAC-style signature auth (api_key + sig parameter). Rekomi handles the signing; the connect form just takes api_key + api_secret.
Sailthru splits user properties into `fields` (standard schema) and `vars` (custom). Rekomi puts affiliate metadata under `vars.rekomi_*` so it's clearly custom.
Sailthru's lists field is `{listName: 1}` (object) not `["listName"]` (array). Rekomi maps the picked list name to the object shape automatically.
Built for publisher and media brands on Sailthru with active subscription drives + interest-based personalization. Enterprise pricing; commitment levels vary by media size.
Common Sailthru questions.
Does Sailthru have an affiliate program?
Sailthru (Marigold) runs a Partner Program for SIs and platform integrators, separate from customer-facing affiliate programs. Rekomi is the platform for the latter, with Sailthru as the personalization layer for your affiliate cohort.
Can Sailthru personalize content for affiliates?
Yes, Sailthru's content-personalization engine treats `vars.rekomi_*` as first-class. Build personalization rules that surface relevant content to affiliates based on their tier or referred-vertical.
What's the minimum Sailthru plan?
Sailthru is enterprise-priced (no public pricing). All tiers include the API needed for Rekomi.
Other CRMs that pair well.
Same persona, different stack. Pick the home your existing audience already lives in.
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