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|CRM integration|

Publisher-grade affiliate program on Sailthru's personalization engine.

Sailthru (Marigold) is the personalization-first email + website platform serving publishers and media brands. Rekomi pushes affiliate-cohort interest profiles into Sailthru's data graph so per-affiliate landing-page personalization stays smart.

Start 14-day free trial →Setup docs
Sailthru
live
+
Rekomi
Publishers and media operators.
|Starter plan and above · $19/mo|
|How it works|

From paste-API-key to first paid affiliate in 10 minutes.

01 / 03
Connect

Paste your Sailthru API key into Rekomi. Rekomi runs a test call to verify the key, then pulls your list/audience picker live from Sailthru so you pick the right destination.

02 / 03
Approve

Affiliates apply via your public landing page or your bulk invite. Approve them manually, auto-approve on a campaign, or import an existing affiliate CSV from Rewardful.

03 / 03
Sync

Approved affiliates land in your Sailthru list as tagged subscribers within seconds. Rekomi handles idempotency, retries, and per-campaign overrides; you handle the nurture sequence.

|What syncs|

The exact Sailthru fields Rekomi writes.

No surprise fields, no overwrites of contact data you already have. Empty values are omitted so existing nurture data is preserved.

  • POST /user with id (email), keys.email, fields.firstName, fields.lastName
  • vars.rekomi_affiliate_status, vars.rekomi_affiliate_tier, Sailthru's custom variable space
  • lists, explicit list assignment object {listName: 1}
  • API key + secret auth via signature (Sailthru's HMAC-style sig)
  • Sync semantics: 200 on success; idempotent by email
|Three use-cases|

What Sailthru customers actually do with Rekomi.

Use-case 01

Per-affiliate landing-page personalization

Sailthru's content-personalization engine personalizes landing pages based on user interest profile. Add affiliate-cohort attributes to the profile; landing pages dynamically surface content their referrals would resonate with.

Paired commission
Tiered RevShare with content-personalization layer
Use-case 02

Publisher-vertical affiliate cohort

Media brands run Sailthru for subscriber retention. Add Rekomi for an affiliate-revenue layer on subscription drives, readers who refer paid subscribers earn recurring. Convert your most engaged readers into paid acquisition channels.

Paired commission
Recurring RevShare on referred subscriptions
Use-case 03

Marigold-stack consolidation

Sailthru is part of the Marigold platform alongside Emma, Selligent, Cheetah Digital. If you're on the Marigold stack, Rekomi adds affiliate signal across whichever Marigold ESP you're using.

Paired commission
Custom enterprise model with quarterly true-up
|Provider-specific handling|

Rekomi handles Sailthru's edge cases so you don't have to.

Every CRM API has quirks. Rekomi's integration code was built and audited against the live Sailthrudocs, these are the ones you'd otherwise hit yourself.

HMAC-style signature auth

Sailthru uses HMAC-style signature auth (api_key + sig parameter). Rekomi handles the signing; the connect form just takes api_key + api_secret.

vars vs fields distinction

Sailthru splits user properties into `fields` (standard schema) and `vars` (custom). Rekomi puts affiliate metadata under `vars.rekomi_*` so it's clearly custom.

Lists as object, not array

Sailthru's lists field is `{listName: 1}` (object) not `["listName"]` (array). Rekomi maps the picked list name to the object shape automatically.

|Who this is for|

Built for publisher and media brands on Sailthru with active subscription drives + interest-based personalization. Enterprise pricing; commitment levels vary by media size.

Start 14-day free trial →Visit Sailthru
|FAQ|

Common Sailthru questions.

Does Sailthru have an affiliate program?+

Sailthru (Marigold) runs a Partner Program for SIs and platform integrators, separate from customer-facing affiliate programs. Rekomi is the platform for the latter, with Sailthru as the personalization layer for your affiliate cohort.

Can Sailthru personalize content for affiliates?+

Yes, Sailthru's content-personalization engine treats `vars.rekomi_*` as first-class. Build personalization rules that surface relevant content to affiliates based on their tier or referred-vertical.

What's the minimum Sailthru plan?+

Sailthru is enterprise-priced (no public pricing). All tiers include the API needed for Rekomi.

|Related integrations|

Other CRMs that pair well.

Same persona, different stack. Pick the home your existing audience already lives in.

See all 38 integrations→
Selligent
Selligent
Selligent runs multi-step orchestration at B2C scale. Approved affiliates flow in as contacts, ready for your existing journey steps.
Iterable
Iterable
Iterable unifies messaging across channels. Approved affiliates push in as profiles so your existing journey flows fire automatically.
Cordial
Cordial
Cordial runs real-time messages on rich subscriber attributes. Approved affiliates sync as tagged contacts, ready for orchestration.
Braze
Braze
Braze powers in-app, push, and email at enterprise scale. Rekomi sends approved-affiliate events into Custom Events.
Documentation
Read the Sailthru setup docs
API-key location, troubleshooting, disconnect flow.
→
New conversion+$84.00 · Lauren A.
Payout sent$8,420 · Stripe Connect
|Ready when you are|

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