CRM integration

Enterprise mobile-first affiliate journeys on Braze's Custom Event stream.

Braze runs in-app, push, email, and SMS at enterprise scale for mobile-first consumer brands. Rekomi sends `affiliate_approved` as a Braze Custom Event so cross-channel Canvas journeys fire on the new audience without a parallel orchestration platform.

Braze
live
Rekomi
Enterprise mobile-first messaging at scale.
Starter plan and above · $29/mo
How it works

From paste-API-key to first paid affiliate in 10 minutes.

01 / 03
Connect

Paste your Braze API key into Rekomi. Rekomi runs a test call to verify the key, then pulls your list/audience picker live from Braze so you pick the right destination.

02 / 03
Approve

Affiliates apply via your public landing page or your bulk invite. Approve them manually, auto-approve on a campaign, or import an existing affiliate roster from Rewardful and six other platforms via Settings > Migrate.

03 / 03
Sync

Approved affiliates land in your Braze list as tagged subscribers within seconds. Rekomi handles idempotency, retries, and per-campaign overrides; you handle the nurture sequence.

What syncs

The exact Braze fields Rekomi writes.

No surprise fields, no overwrites of contact data you already have. Empty values are omitted so existing nurture data is preserved.

  • POST /users/track with attributes and events arrays
  • User attributes: email, first_name, last_name, rekomi_affiliate_status, rekomi_affiliate_tier
  • Custom event: affiliate_approved with timestamp + tier metadata
  • Per-cluster API endpoint: rest.iad-XX.braze.com / rest.fra-XX.braze.com / etc.
  • API key with users.track permission only (least-privilege)
Three use-cases

What Braze customers actually do with Rekomi.

Use-case 01

Cross-channel Canvas on affiliate-approved

Braze Canvas builds multi-step journeys across in-app, push, email, SMS. Build one on `Custom Event: affiliate_approved`: in-app notification on next login, push 1 day later, email digest weekly. Mobile-first affiliate onboarding on the same engine your product activation uses.

Paired commission
Hybrid: $30 first-conversion + 18% RevShare
Use-case 02

BrazeAI predictive on affiliate cohort

BrazeAI scores users for channel + content engagement. Adding affiliate attributes lets the AI predict which channel each affiliate prefers. Top affiliates get push, mid-tier get in-app, low-tier get email, channel selection learned from data, not hardcoded.

Paired commission
Tiered RevShare with AI-routed channel selection
Use-case 03

Enterprise mobile-app affiliate cohort

Mobile-app consumer brands (food delivery, ride-share, fintech) running Braze for retention can add a referral-program layer via Rekomi. Affiliate signal flows through Braze's user attributes; Canvas journeys treat referred-user cohorts as first-class.

Paired commission
Tiered RevShare on referred-user installs + first-purchase events
Provider-specific handling

Rekomi handles Braze's edge cases so you don't have to.

Every CRM API has quirks. Rekomi's integration code was built and audited against the live Brazedocs, these are the ones you'd otherwise hit yourself.

Per-cluster instance URL

Braze instance URLs vary by data center (US: iad, fra; EU: fra). Rekomi's connect form picks the cluster from a dropdown; paste the wrong key for the wrong cluster and the test call surfaces a clear region-mismatch error.

Least-privilege API key

Braze API keys are permission-scoped. Rekomi only needs `users.track` permission. Issue a dedicated key with just that scope so Rekomi can't accidentally read or modify other Braze data.

Custom events vs custom attributes

Braze distinguishes events (point-in-time) from attributes (persistent). Rekomi writes both: `rekomi_affiliate_*` as attributes (for segmentation) and `affiliate_approved` as an event (for Canvas triggers).

Who this is for

Built for enterprise mobile-first consumer brands on Braze (typical ACV $100k+). If you picked Braze for the cross-channel Canvas orchestration, Rekomi adds affiliate signal as another Canvas trigger, no parallel orchestration platform required.

FAQ

Common Braze questions.

Does Braze have an affiliate program?

Braze runs an Alloys Partner Program for SIs and tech integrators, separate from customer-facing affiliate programs. Rekomi is the platform that lets you run YOUR affiliate program on YOUR consumer mobile-first product.

Can Braze fire push notifications on Rekomi events?

Yes, Rekomi's webhook events become Braze Custom Events. Build a Canvas on `affiliate_approved`: push notification on next app open, email after 24h, in-app banner on next session. Cross-channel native.

What's the minimum Braze tier?

Braze is enterprise-priced (ACV typically $100k+). All tiers include the users.track API needed for Rekomi.

Ready when you are

Ten minutes to first click.

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