Enterprise cross-channel affiliate identity for Iterable customers.
Iterable's identity unification lets you coordinate email, push, SMS, and in-app messaging from one user property graph. Rekomi pushes affiliate identity into the same graph as a structured user property, your existing journeys fire on the new audience without a parallel data pipeline.
From paste-API-key to first paid affiliate in 10 minutes.
Paste your Iterable API key into Rekomi. Rekomi runs a test call to verify the key, then pulls your list/audience picker live from Iterable so you pick the right destination.
Affiliates apply via your public landing page or your bulk invite. Approve them manually, auto-approve on a campaign, or import an existing affiliate roster from Rewardful and six other platforms via Settings > Migrate.
Approved affiliates land in your Iterable list as tagged subscribers within seconds. Rekomi handles idempotency, retries, and per-campaign overrides; you handle the nurture sequence.
The exact Iterable fields Rekomi writes.
No surprise fields, no overwrites of contact data you already have. Empty values are omitted so existing nurture data is preserved.
POST /api/users/updatewith user identity payloademail, primary keydataFields.firstName,dataFields.lastName, Iterable's standard schemadataFields.rekomi_affiliate_status: "approved", custom property your existing journeys can branch ondataFields.rekomi_affiliate_tags: ["..."], comma-separated array for segmentation- Idempotency: upsert by email or userId; no duplicates
What Iterable customers actually do with Rekomi.
Cross-channel affiliate-onboarding journey
Build an Iterable Journey on `rekomi_affiliate_status = approved`: email day 0, push day 1, SMS day 3, in-app day 7. Same orchestrator your product team uses for customer activation, applied to your affiliate cohort.
Predictive AI on affiliate engagement
Iterable's Brand Affinity AI scores user engagement across channels. Pipe Rekomi's affiliate-click + commission events into Iterable; the AI learns which affiliates respond to which channel. Reach top affiliates on push, mid-tier on email, low-tier with a one-time SMS.
Enterprise data-warehouse sync
Iterable's Snowflake / Redshift sync exports user properties to your data warehouse. Including `rekomi_affiliate_*` properties means affiliate performance lives alongside subscription metrics in the same BI tools, no data silo, no separate dashboard.
Rekomi handles Iterable's edge cases so you don't have to.
Every CRM API has quirks. Rekomi's integration code was built and audited against the live Iterabledocs, these are the ones you'd otherwise hit yourself.
Iterable supports both API key auth and JWT auth. Rekomi uses the simpler API key model, generated via Iterable Integrations → API Keys with the Update User permission. Enterprise customers can swap to JWT later if needed; the integration code stays the same.
Iterable's schema uses `dataFields.*` for everything beyond email/userId. Rekomi nests affiliate metadata under `dataFields.rekomi_affiliate_*` so your existing dataFields stay untouched and your data team can build segments on the namespaced properties.
Iterable doesn't use lists like Mailchimp does, every user is account-wide and segmented via Journey conditions. Rekomi's connect flow skips the list picker and uses property-name conventions instead.
Built for enterprise marketing teams running Iterable on the Growth, Acceleration, or Enterprise tier (typically $30k-$300k ACV). If you're already orchestrating cross-channel customer journeys in Iterable, Rekomi adds affiliate orchestration to the same engine with the same identity model.
Common Iterable questions.
Does Iterable have an affiliate program?
Iterable runs a Partner Network for system integrators and agencies, separate from running YOUR affiliate program. Rekomi is the platform for the latter, with Iterable as the cross-channel orchestration layer for your affiliate cohort.
Can Iterable handle event-based affiliate triggers?
Yes, Iterable's Custom Events power Journey triggers. Pipe Rekomi's webhook events (commission-earned, payout-sent, affiliate-approved) into Iterable as Custom Events. Your Journey can branch on event types and route the affiliate accordingly.
What's the minimum Iterable plan?
Iterable is enterprise-priced (no public pricing; ACV typically $30k+). All tiers include the API needed. If you're evaluating Iterable for the first time, the trial includes API access.
Other CRMs that pair well.
Same persona, different stack. Pick the home your existing audience already lives in.
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