CRM integration

Real-time affiliate orchestration on Cordial's attribute engine.

Cordial's real-time message orchestration runs on extremely rich subscriber attributes. Rekomi enriches the same attribute graph with `rekomi_affiliate_status`, `rekomi_affiliate_tier`, and `rekomi_affiliate_tags` so Cordial's next-touch decisions can branch on affiliate signal.

Cordial
live
Rekomi
Enterprise real-time orchestration, retail.
Starter plan and above · $29/mo
How it works

From paste-API-key to first paid affiliate in 10 minutes.

01 / 03
Connect

Paste your Cordial API key into Rekomi. Rekomi runs a test call to verify the key, then pulls your list/audience picker live from Cordial so you pick the right destination.

02 / 03
Approve

Affiliates apply via your public landing page or your bulk invite. Approve them manually, auto-approve on a campaign, or import an existing affiliate roster from Rewardful and six other platforms via Settings > Migrate.

03 / 03
Sync

Approved affiliates land in your Cordial list as tagged subscribers within seconds. Rekomi handles idempotency, retries, and per-campaign overrides; you handle the nurture sequence.

What syncs

The exact Cordial fields Rekomi writes.

No surprise fields, no overwrites of contact data you already have. Empty values are omitted so existing nurture data is preserved.

  • POST /v2/contacts/{email}/upsert with attribute object
  • Custom attributes: rekomi_affiliate_status, rekomi_affiliate_tier, rekomi_affiliate_tags
  • Subscription status: explicit subscribed_status: "subscribed"
  • Cordial's trailing-slash quirk on BaseAddress fixed (without it, /v2 was stripped)
  • API key in Authorization: Basic base64({apikey}:) format
Three use-cases

What Cordial customers actually do with Rekomi.

Use-case 01

Cross-channel next-touch decisions

Cordial's message orchestration scores the next-best channel + message per contact in real-time. Adding `rekomi_affiliate_tier` to the attribute graph lets the scoring model factor affiliate-tier into channel selection, top affiliates get push, mid-tier get email, low-tier get one-time SMS.

Paired commission
Tiered RevShare with channel-routed touchpoints
Use-case 02

Real-time affiliate dashboard ping

Cordial fires real-time messages on attribute changes. Set `rekomi_affiliate_tier` from 'standard' to 'top' on conversion threshold, Cordial pushes a 'You're now a top affiliate' message within seconds. Same low-latency posture as your customer-facing realtime messaging.

Paired commission
Tiered RevShare with real-time tier-change notifications
Use-case 03

Retail-vertical pairing

Cordial serves enterprise retail with omnichannel orchestration. Rekomi's retail commission models (CPS, refund mirror, post-purchase triggers) pair cleanly. Affiliate clicks land in the same data stream as customer browse events.

Paired commission
CPS-heavy with attribute-driven personalization
Provider-specific handling

Rekomi handles Cordial's edge cases so you don't have to.

Every CRM API has quirks. Rekomi's integration code was built and audited against the live Cordialdocs, these are the ones you'd otherwise hit yourself.

Trailing slash on BaseAddress

Cordial's HttpClient BaseAddress needs a trailing slash; without it, absolute-path relatives strip the `/v2` segment. The Rekomi connector code includes the slash explicitly so URL composition is correct.

Basic auth with empty password

Cordial uses Basic auth with the API key as username and empty password (`apikey:`). Rekomi handles the encoding; the connect form just takes the bare key.

Attribute-graph model

Cordial's data model is attribute-driven (each contact has unlimited typed attributes). Rekomi prefixes everything with `rekomi_*` so your existing attribute graph stays untouched and the orchestration team can build rules on the namespace.

Who this is for

Built for enterprise retail and consumer brands on Cordial's mid-market or enterprise tier. If you picked Cordial for the real-time orchestration, Rekomi adds affiliate signal to the same engine without forcing a parallel orchestration platform.

FAQ

Common Cordial questions.

Does Cordial have an affiliate program?

Cordial runs a Partner Network for SIs and platform integrators, separate from customer-facing affiliate programs. Rekomi is the platform that lets you run YOUR affiliate program on YOUR retail brand.

Will Cordial's real-time orchestration work on affiliate attributes?

Yes, Cordial's attribute graph treats `rekomi_affiliate_*` as first-class. The orchestration rules can branch on those attributes the same way they branch on browse history or purchase frequency.

What's the minimum Cordial tier?

Cordial is enterprise-priced (no public pricing). All tiers include the API needed for Rekomi.

Ready when you are

Ten minutes to first click.

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