Guides
59 posts
Guides8 min readGraham Caldwell
How to Start a Brand Ambassador Program
How to start a brand ambassador program: layered pay (product, commission, retainers), recruiting from your customers, tracking codes, and disclosure.
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Guides8 min readGraham Caldwell
B2B Referral Programs: How to Build One That Pays for Itself
How B2B referral programs work: rev-share vs flat bounties with the math run both ways, partner tiers, 90-day attribution windows, and payout logistics.
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Guides8 min readGraham Caldwell
AI Tools for Affiliate Marketing: An Honest Guide for 2026
The AI tools for affiliate marketing that earn their keep in 2026, organized by job: content, keyword research, images and video, research, and fraud detection.
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Guides9 min readGraham Caldwell
Paddle Affiliate Tracking: How Attribution Works on Paddle Billing
Paddle affiliate tracking, walked end to end: how the click stores a referral, how rekomi_ref rides Paddle Checkout's custom data, which webhooks record commis…
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Guides10 min readGraham Caldwell
How to Create an Affiliate Program on Wix (Step by Step)
Wix has no built-in affiliate feature, but you can launch a full program in about ten minutes. The step-by-step guide, from install to product links, coupon co…
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Guides20 min readGraham Caldwell
10 Affiliate Marketing Email Templates: Recruitment, Outreach, and Follow-Ups (Copy-Paste)
10 copy-paste affiliate marketing email templates for the full program lifecycle: recruitment, welcome, first sale, payouts, plus when to send each one.
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Guides18 min readGraham Caldwell
Brand Bidding: How to Stop Affiliates From Bidding on Branded Keywords (Policy Template Included)
Brand bidding turns your cheapest branded clicks into commissioned sales. Get a detection runbook, copy-paste PPC policy clause, and enforcement ladder.
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Guides18 min readGraham Caldwell
Influencer Discount Codes: How Code-Based Attribution Works for Your Influencer Program
How influencer discount codes attribute sales from video, podcasts, and livestreams: no-click tracking, code architecture, leakage fixes, stacking rules.
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Guides20 min readGraham Caldwell
15 Affiliate Marketing Examples That Actually Work (SaaS, Ecommerce, Subscription, Marketplaces)
15 affiliate marketing examples with verified commission rates, cookie windows, and payout terms from each program's pages, plus patterns worth copying.
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Guides16 min readGraham Caldwell
What Is a Referral Code? How Codes Work, Real Examples, and How to Launch Your Own
What is a referral code? Learn how codes attribute customers to referrers, see real examples from Tesla and Dropbox, and launch your own code program.
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Guides16 min readGraham Caldwell
How Much Do Affiliate Marketers Make? (Real 2026 Numbers)
"How much do affiliate marketers make" might be the question with the worst signal-to-noise ratio in this whole industry, and honestly, that's what makes it fu…
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Guides14 min readGraham Caldwell
What Is EPC in Affiliate Marketing? Earnings Per Click, Explained
If you've ever wondered what is EPC in affiliate marketing, you've probably also noticed that half the answers online contradict each other. One glossary says…
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