Guides
54 posts
Guides7 min readGraham Caldwell
Polar Affiliate Tracking: How Attribution Actually Works
How affiliate tracking works on Polar.sh: the click, the rekomi_ref and reference_id metadata, the order.paid webhook, refunds, and the honest edge cases.
Read post →
Guides9 min readGraham Caldwell
Affiliate Marketing Metrics: The 6 Numbers That Actually Matter
The affiliate marketing metrics worth tracking: EPC, conversion rate, AOV, CTR, churn-adjusted LTV, and fraud rate, with formulas and honest benchmarks.
Read post →
Guides9 min readGraham Caldwell
How to Promote Affiliate Links (What Converts and What Doesn’t)
How to promote affiliate links across content, email, video, and communities: the channels that convert, FTC disclosure rules, and the mistakes to avoid.
Read post →
Guides7 min readGraham Caldwell
14 Referral Program Ideas You Can Copy This Week
14 referral program ideas that go beyond cash: double-sided rewards, milestone ladders, tiers, non-cash perks, and giveaway structures, with the math.
Read post →
Guides8 min readGraham Caldwell
7 Referral Program Examples Worth Copying (and Why They Work)
7 referral program examples with verified reward structures, from Dropbox storage to Google Workspace per-seat bounties, and the patterns worth copying.
Read post →
Ecommerce9 min readGraham Caldwell
How to Set Up a WooCommerce Affiliate Program (in About Ten Minutes)
The full playbook for a WooCommerce affiliate program: the commission math, the ten-minute install, real store coupon codes, automatic payouts, and how to recr…
Read post →
Guides10 min readGraham Caldwell
How to Set Up a Referral Program (Step by Step)
Learn how to set up a referral program in 7 steps: size rewards from lifetime value, reward both sides, set up tracking, and pay referrers on time.
Read post →
Guides8 min readGraham Caldwell
How to Start a Brand Ambassador Program
How to start a brand ambassador program: layered pay (product, commission, retainers), recruiting from your customers, tracking codes, and disclosure.
Read post →
Guides8 min readGraham Caldwell
B2B Referral Programs: How to Build One That Pays for Itself
How B2B referral programs work: rev-share vs flat bounties with the math run both ways, partner tiers, 90-day attribution windows, and payout logistics.
Read post →
Guides8 min readGraham Caldwell
AI Tools for Affiliate Marketing: An Honest Guide for 2026
The AI tools for affiliate marketing that earn their keep in 2026, organized by job: content, keyword research, images and video, research, and fraud detection.
Read post →
Guides9 min readGraham Caldwell
Paddle Affiliate Tracking: How Attribution Works on Paddle Billing
Paddle affiliate tracking, walked end to end: how the click stores a referral, how rekomi_ref rides Paddle Checkout's custom data, which webhooks record commis…
Read post →
Guides10 min readGraham Caldwell
How to Create an Affiliate Program on Wix (Step by Step)
Wix has no built-in affiliate feature, but you can launch a full program in about ten minutes. The step-by-step guide, from install to product links, coupon co…
Read post →
Ten minutes to first click.
14-day free trial. Native Stripe, Paddle, Braintree, and more. No card. Live this afternoon.
- 14-day free trial
- Cancel anytime, $0 charged