Guides
59 posts
Guides20 min readGraham Caldwell
The Best Affiliate Marketing Agencies in 2026 (With Real Pricing and Minimums)
12 verified affiliate marketing agencies with real Clutch minimums, hourly rates, honest tradeoffs, and a budget guide for picking your tier.
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Guides9 min readRekomi
The 6 Best WordPress Affiliate Plugins to Run Your Own Program
Six WordPress affiliate plugins for running your own program, compared on free tiers, payout automation, and honest trade-offs.
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Guides12 min readRekomi
Best WooCommerce Affiliate Plugins: 7 Honest Picks for 2026
The 7 best WooCommerce affiliate plugins compared on payouts, coupon tracking, and real total cost, with every price verified on live pages.
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Creem7 min readGraham Caldwell
Creem Affiliate Tracking: How Referrals Get Credited (Native Hub and Beyond)
Creem affiliate tracking both ways: the native hub's cookie and creem_ref token, the rekomi_ref metadata rail, coupon-code attribution, and the full credit lad…
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Dodo Payments7 min readGraham Caldwell
Dodo Payments Affiliate Tracking: How a Click Becomes a Commission
Dodo Payments affiliate tracking explained: metadata attribution, the payment.succeeded event, the subscription.renewed double-count trap, refunds, disputes, a…
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Guides7 min readGraham Caldwell
Polar Affiliate Tracking: How Attribution Actually Works
How affiliate tracking works on Polar.sh: the click, the rekomi_ref and reference_id metadata, the order.paid webhook, refunds, and the honest edge cases.
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Guides9 min readGraham Caldwell
Affiliate Marketing Metrics: The 6 Numbers That Actually Matter
The affiliate marketing metrics worth tracking: EPC, conversion rate, AOV, CTR, churn-adjusted LTV, and fraud rate, with formulas and honest benchmarks.
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Guides9 min readGraham Caldwell
How to Promote Affiliate Links (What Converts and What Doesn’t)
How to promote affiliate links across content, email, video, and communities: the channels that convert, FTC disclosure rules, and the mistakes to avoid.
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Guides7 min readGraham Caldwell
14 Referral Program Ideas You Can Copy This Week
14 referral program ideas that go beyond cash: double-sided rewards, milestone ladders, tiers, non-cash perks, and time-boxed bonuses, with the math.
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Guides8 min readGraham Caldwell
7 Referral Program Examples Worth Copying (and Why They Work)
7 referral program examples with verified reward structures, from Dropbox storage to Google Workspace per-seat bounties, and the patterns worth copying.
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Ecommerce9 min readGraham Caldwell
How to Set Up a WooCommerce Affiliate Program (in About Ten Minutes)
The full playbook for a WooCommerce affiliate program: the commission math, the ten-minute install, real store coupon codes, automatic payouts, and how to recr…
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Guides10 min readGraham Caldwell
How to Set Up a Referral Program (Step by Step)
Learn how to set up a referral program in 8 steps: size rewards from lifetime value, reward both sides, set up tracking, and pay referrers on time.
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