Run a pay-per-lead affiliate program.
A pay-per-lead affiliate program pays partners a fixed bounty for each qualified lead, a demo, a trial, a waitlist signup, instead of waiting on a sale. Rekomi runs the whole thing: invite-only partners, a per-lead rate you set, a budget cap, and real-time fraud scoring so you never pay for a bot-filled form.
- Invite-only
- Budget-capped
- Every lead fraud-scored
Reward the lead when the sale closes later.
Cost-per-sale is the safe default, but sometimes the action worth paying for happens before the purchase. Pay-per-lead is the right call when:
You close on a call, so a booked, qualified demo is the action worth rewarding.
The trial is the commitment; the paid conversion comes later in the funnel.
You are building a launch list, and a confirmed signup is real progress.
Long sales cycles where a lead today becomes revenue weeks from now.
Partners who are great at driving signups but do not control the checkout.
Marketing-qualified leads your sales team works, not instant self-serve sales.
Live in an afternoon, honest by design.
A confirmed-email trial account, a completed demo form, a verified signup. The tighter the definition, the less junk you pay for.
A fixed amount you can pay profitably given your lead-to-customer rate. Add an optional campaign budget cap so spend never runs away.
CPL campaigns are invite-only, so paying per lead stays bounded by who you approve, not an open bounty anyone can farm.
Capture it from a Rekomi-hosted form or post it server-side from your backend, so attribution does not depend on a pixel.
Every lead is fraud-scored before it earns, and done-for-you payouts (with tax forms) go out to the right partner.
Price the bounty against what a lead is worth.
Scaled to how much a qualified lead is worth to you. A low-ticket signup sits near the bottom; a high-value B2B demo can be worth far more. Set it per partner or per partner group.
You sell a $50/mo product (about $600 lifetime value) and 1 in 8 qualified trials converts. A $15 bounty means 8 leads cost $120 and produce one $600 customer: partner cost near 20% of lifetime value. If a bad actor floods 200 fake trials, real-time scoring holds them out of payment and they cost you nothing.
The moment you pay per lead, fraud is the whole game.
A fake lead is a direct payout, so every lead is scored against live IP reputation (proxy, VPN, Tor, datacenter, and bot signals plus a blended fraud score) before it can be paid. High-risk leads are quarantined for your review, and the system fails closed, so an unscored lead never earns.
See how fraud protection works →What is a pay-per-lead affiliate program?
A pay-per-lead affiliate program pays partners a fixed bounty for each qualified lead they send, such as a demo request, trial signup, or waitlist join, instead of a share of a sale. It fits when the valuable action happens before the purchase and the lead itself is worth rewarding.
How much should I pay per lead?
Work backward from what a lead is worth. If 1 in 8 qualified trials becomes a customer worth $600, a $15 bounty keeps your partner cost near 20% of that customer's value. Typical per-lead bounties run from a few dollars to $50 or more, scaled to your lead-to-customer rate.
How do you stop fake or low-quality leads?
Every lead passes a bot challenge, email-format and disposable-domain checks, a self-lead guard, per-campaign de-duplication, and real-time IP fraud scoring (proxy, VPN, Tor, datacenter, and bot detection) before it can earn. High-risk leads are held out of payment for your review.
Is it different from cost-per-sale?
Yes. Cost-per-sale pays only when a sale closes and is the safest default. Pay-per-lead pays earlier, for the qualified lead, which recruits partners who fill your pipeline before the sale. You can run both at once, a different model per campaign.
Also paying for traffic, not just leads? See pay-per-click affiliate programs, or the CPC and CPL overview. New to the model? Read how to run a pay-per-lead or pay-per-click program.
Launch a pay-per-lead program this afternoon.
Set your per-lead bounty, invite your partners, and let Rekomi validate every lead and handle the payouts.
- 14-day free trial
- Cancel anytime, $0 charged