CRM integration

Continuous revenue attribution from affiliate referral to email open.

Sendlane's superpower is attributing revenue back to individual emails. Rekomi's superpower is attributing revenue back to individual affiliates. Connect them, the attribution chain stays continuous from referral click to final purchase.

Sendlane
live
Rekomi
DTC e-commerce running revenue-attributed email.
Starter plan and above · $29/mo
How it works

From paste-API-key to first paid affiliate in 10 minutes.

01 / 03
Connect

Paste your Sendlane API key into Rekomi. Rekomi runs a test call to verify the key, then pulls your list/audience picker live from Sendlane so you pick the right destination.

02 / 03
Approve

Affiliates apply via your public landing page or your bulk invite. Approve them manually, auto-approve on a campaign, or import an existing affiliate roster from Rewardful and six other platforms via Settings > Migrate.

03 / 03
Sync

Approved affiliates land in your Sendlane list as tagged subscribers within seconds. Rekomi handles idempotency, retries, and per-campaign overrides; you handle the nurture sequence.

What syncs

The exact Sendlane fields Rekomi writes.

No surprise fields, no overwrites of contact data you already have. Empty values are omitted so existing nurture data is preserved.

  • POST /v2/lists/{listId}/contacts with email, firstName, lastName
  • tags: ["Rekomi affiliate", ...]
  • Sync semantics: 200 on upsert (Sendlane is idempotent by email)
  • List ID required, picked in connect flow from live GET /v2/lists
  • Revenue-attribution-ready: contact carries the affiliate tag for cross-system attribution rollup
Three use-cases

What Sendlane customers actually do with Rekomi.

Use-case 01

Affiliate-source revenue rollup

Sendlane's revenue-attribution reports show 'how much revenue did this list drive?' Combine with Rekomi's affiliate-attribution reports: 'how much revenue did this affiliate drive?' The intersection, 'how much revenue did emails to affiliate-tagged contacts drive?', surfaces compound multipliers.

Paired commission
Tiered RevShare with quarterly attribution audit
Use-case 02

DTC post-purchase to affiliate funnel

Sendlane's e-commerce automations (browse abandon, cart recover, post-purchase upsell) already run on your DTC store. Drop a 'become an affiliate' email at the 14-day post-purchase mark. Sendlane delivers it; Rekomi handles application + approval + commission.

Paired commission
Flat 20% RevShare on second-order referrals
Use-case 03

Tag-aware revenue dashboards

Build Sendlane segments on the `Rekomi affiliate` tag. Sendlane's revenue dashboard now includes a segment row for 'revenue from affiliate-tagged contacts'. Combine with Rekomi's per-affiliate dashboard for compound view.

Paired commission
RevShare with custom attribution reporting
Provider-specific handling

Rekomi handles Sendlane's edge cases so you don't have to.

Every CRM API has quirks. Rekomi's integration code was built and audited against the live Sendlanedocs, these are the ones you'd otherwise hit yourself.

API key in Authorization header

Sendlane uses standard Bearer auth on the v2 API. No special header conventions. Rekomi's connector code is straightforward, the operational simplicity is part of why Sendlane is a clean DTC pick.

Tags additive

Sendlane's tags are additive, re-applying the same tag is a no-op. Multiple Rekomi syncs to the same contact never produce tag bloat. The affiliate cohort stays clean.

List-scoped contacts

Sendlane scopes contacts to lists (like Mailchimp). Rekomi's connect flow picks the destination list at connect time; switching list = disconnect + reconnect.

Who this is for

Built for DTC e-commerce brands on Sendlane Pro or Premier ($199+/month) with active revenue-attribution dashboards + post-purchase automations. If you picked Sendlane for the revenue-attribution lens, Rekomi extends that lens to your affiliate cohort.

FAQ

Common Sendlane questions.

Does Sendlane have an affiliate program?

Sendlane runs an affiliate program (30% recurring) for promoting Sendlane itself. That's separate from running YOUR affiliate program. Rekomi is the platform for the latter, with Sendlane as the revenue-attributed email home.

Can Sendlane track affiliate-driven revenue?

Sendlane tracks email-driven revenue natively. Rekomi tracks affiliate-driven revenue natively. The two reports overlap on tagged contacts, the affiliate-tag segment in Sendlane shows revenue Sendlane attributed AND Rekomi attributed for the same cohort.

What's the minimum Sendlane plan?

Sendlane's Growth plan ($79/month) is the API minimum. Pro and Premier tiers add revenue-attribution dashboards which are the main reason most brands picked Sendlane in the first place.

Ready when you are

Ten minutes to first click.

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