Guides
56 posts
Creem7 min readGraham Caldwell
Creem Affiliate Tracking: How Referrals Get Credited (Native Hub and Beyond)
Creem affiliate tracking both ways: the native hub's cookie and creem_ref token, the rekomi_ref metadata rail, coupon-code attribution, and the full credit lad…
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Dodo Payments7 min readGraham Caldwell
Dodo Payments Affiliate Tracking: How a Click Becomes a Commission
Dodo Payments affiliate tracking explained: metadata attribution, the payment.succeeded event, the subscription.renewed double-count trap, refunds, disputes, a…
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Guides7 min readGraham Caldwell
Polar Affiliate Tracking: How Attribution Actually Works
How affiliate tracking works on Polar.sh: the click, the rekomi_ref and reference_id metadata, the order.paid webhook, refunds, and the honest edge cases.
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Guides9 min readGraham Caldwell
Affiliate Marketing Metrics: The 6 Numbers That Actually Matter
The affiliate marketing metrics worth tracking: EPC, conversion rate, AOV, CTR, churn-adjusted LTV, and fraud rate, with formulas and honest benchmarks.
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Guides9 min readGraham Caldwell
How to Promote Affiliate Links (What Converts and What Doesn’t)
How to promote affiliate links across content, email, video, and communities: the channels that convert, FTC disclosure rules, and the mistakes to avoid.
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Guides7 min readGraham Caldwell
14 Referral Program Ideas You Can Copy This Week
14 referral program ideas that go beyond cash: double-sided rewards, milestone ladders, tiers, non-cash perks, and giveaway structures, with the math.
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Guides8 min readGraham Caldwell
7 Referral Program Examples Worth Copying (and Why They Work)
7 referral program examples with verified reward structures, from Dropbox storage to Google Workspace per-seat bounties, and the patterns worth copying.
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Ecommerce9 min readGraham Caldwell
How to Set Up a WooCommerce Affiliate Program (in About Ten Minutes)
The full playbook for a WooCommerce affiliate program: the commission math, the ten-minute install, real store coupon codes, automatic payouts, and how to recr…
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Guides10 min readGraham Caldwell
How to Set Up a Referral Program (Step by Step)
Learn how to set up a referral program in 7 steps: size rewards from lifetime value, reward both sides, set up tracking, and pay referrers on time.
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Guides8 min readGraham Caldwell
How to Start a Brand Ambassador Program
How to start a brand ambassador program: layered pay (product, commission, retainers), recruiting from your customers, tracking codes, and disclosure.
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Guides8 min readGraham Caldwell
B2B Referral Programs: How to Build One That Pays for Itself
How B2B referral programs work: rev-share vs flat bounties with the math run both ways, partner tiers, 90-day attribution windows, and payout logistics.
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Guides8 min readGraham Caldwell
AI Tools for Affiliate Marketing: An Honest Guide for 2026
The AI tools for affiliate marketing that earn their keep in 2026, organized by job: content, keyword research, images and video, research, and fraud detection.
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